First registered as The West Bromwich Strollers the clubs early kits from 1881 were decorated with a Staffordshire knot but, soon to be known as The Albion the club, like many others opted for their town's coat of arms. The 1968 FA Cup Final saw the club register an embroidered Throstle – a new regular identity for the club up until the present day.
1972 brought in a change of design with the caged songbird captured inside a lowercase ‘a’. This slightly random treatment didn't last long and in 1975 the club adopted a simplistic type treatment. Then in 1986 The Albion retreated to their classic Throstle representation and although this emblem continued to represent the club the crest seen on kits from 1994 returned to the local coat of arms.The new Millennium heralded a fresh take on the famous Throstle, this time inside a shield and perched upon a Hawthorn branch. This saw a rework in 2006 to include the clubs full and the loss of the branch for leaves and berries. Only in 2015 have the club seen anything different – a one off commemorative crest to mark the launch of the Jeff Astle Foundation.