Swindon's initial crest was its own coat of arms of sorts. Including a locomotive to represent the town's association with the great western railway along with a Robin and the town's motto meaning ‘Health and Industry’ it played a key nod to Swindon's importance within the country.
The Robin took prime place in 1961 with a new shield emblem associating the club within the third division. Not until 1972 did the fans see change with a bold type lead crest appearing on shirts and merchandise. Simplified versions of this came in through the early 1980s until 86 when they reverted back to the traditional shield crest from the 1920s.
In 1991 a new graphic crest was launched alongside a makeover of the club. This now retro design was not a huge favourite and was replaced in 2007 for a crisp, modern take on the clubs classic shield.