Sunderland’s first crest was a heraldic take on the town's coat of arms. Featuring not only the clubs now symbolic black cat character, seen here perched upon a Football but also a ship at the head depicting the famous coal traffic trade the area thrived off.
Moving away from the traditional coat of arms design the team's shirts soon saw the arrival of a pure typographic treatment, this didn’t last long however and soon the Black Cats were seen supporting a fresh new approach to their local coat of arms, only with the addition of the clubs well renowned red and white stripes. This sleeker design stayed in place until the clubs move from Roker Park to The Stadium of Light which brought in place the crest we see today.Elements in the latest iteration include the Penshaw Monument and Wearmouth Bridge, two well known local monuments. Alongside this the clubs motto meaning ‘In Search of Excellence’ backed against a colliery wheel – another reference to the towns now extinct mining industry. Oh and those mirrored black cats, they're in there to represent the clubs most important element, the fans.