When immigrant weavers from The Netherlands brought with them their pet canaries when settling in the area in the late 19th century, the feathered creatures became recognised as a distinct breed, known as the Norwich canary.
The club adopted the bird on its crest along with the yellow and green colours of the bird for their kit in 1906 a period where crests on kits were rarely seen.
Variations of the yellow bird came in over the years until the late sixties when newspaper, the Eastern Daily Express, organised a competition among their supporters to design a new club badge. The winning design from Tim Watson saw the canary perched on a football with Norwich’s 11th century castle in the background, the gate of which is guarded by a lion, which coincidentally also appears in the city’s arms. This crest still holds its ground today upon one of the most recognisable kit colour combos the English leagues have seen.