Contrasting with many other clubs featured in this book, it took quite a while for Newcastle United to fully adopt crests. They did use one intermittently that was proudly based on the city’s coat of arms and Latin motto – ‘Fortiter Defendit Triumphans’ translating as ‘Triumphing by Brave Defence’ – but wasn’t officially adopted until their 1969 Inter-Cities Fairs Cup Final win over Hungarian side Újpesti Dózsa.
Their first dedicated crest again referenced Newcastle’s heritage, with the bold 1976 design depicting a giant Magpie poised in front of the River Tyne and Castle Keep, an imposing landmark that’s entwined with the city’s history. The Magpie represents the first official club reference to one of Newcastle United’s nicknames.
The N.U.F.C. design department grew even bolder with the club’s next crest, a short-lived circular effort unveiled in 1983 with plump black initials surrounding a Magpie. This remained in place for five years until the club revealed a new crest that was no doubt popularised through the successive eras of Keegan and Robson and still adorns N.U.F.C. shirts to this day. This modified version of the inaugural N.U.F.C. crest gave it a more modern feel which was further enhanced by the club’s name emblazoned across a grand, scrolling blue banderole.
For the clubs 125th anniversary, and coincidentally their promotion back into the Premier League the addition of a 125 Years motif at the base of the crest featured for the 17/18 season.
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Written by Tony Poland