The current Leeds United badge features the familiar 'L.U.F.C.' script underneath a white Yorkshire rose. This crest came into being after a redesign for the 1998/99 season.
Leeds' initial crest, like many other clubs, was based on the city's coat of arms. The owl from the city's coat of arms was incorporated in the next club crest from 1965. Following this, Leeds introduced a famous curly 'L.U.F.C.' script for the 1972 FA Cup Final, which the club won.
The manager of the club at the time, Don Revie, was a very superstitious man. After being told that owls were unlucky he took the decision to drop the use of the owl on the club crest in 1972. Eventually, in 1973, Don Revie was persuaded by a marketing man named Paul Trevillion to revolutionise the image of the club. This included the use of the iconic 'smiley' badge which saw a number of iterations used up until 1981.
The club briefly used the image of a peacock on it's badge, introduced by the then kit manufacturers, Umbro, to reflect an early nickname given to the club in years-gone-by. In 1984 a football set inside the white rose of Yorkshire was introduced to the badge after a fan design competition was run. This was used until 1998 when the current Leeds United crest came into use.
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Written by Harry Almond