You can define the Arsenal's identity through its history, heritage and innovation. Many of the clubs early crests riffed off the cannon theme established with their first from 1888, itself adopted from the Borough of Woolwich coat of arms. The identity took on a more radical approach during the Chapman era, such as the fashionable art deco crest that intertwined the clubs title A.F.C. within a hexagon shape.
1949 saw Arsenal implement a design that would stay in place into the 21st Century; a traditionally-inspired crest featuring the cannon alongside the Latin motto 'Victoria Concordia Crescit' – Victory through Harmony. This beauty ended with the inability to copyright the motto alongside Arsenal's impending switch to the Emirates Stadium. The club, working with Nike at the time brought in a fresh, modern design in 2002, flipping the cannon back to its original direction whilst creating a simplified production method for kit manufacturing which remains in place to this day.
A modified version of the clubs current crest, paying homage to their foundation was introduced for the clubs 125th anniversary during the 2011-12 season. Fifteen oak leaves to the right of the crest acknowledged the club's founding members who met in the Royal Oak pub in Woolwich, whilst 15 opposing laurel leaves represented the design detail on the six pence pieces paid by the founding fathers to establish the club.
- - - - - -
Written by Tony Poland