It seems that standing out amongst the crowd has always been part of A.F.C. Bournemouth’s DNA.
Starting from when they changed their name from ‘Bournemouth and Boscombe Athletic’ to ‘A.F.C. Bournemouth’, for the very foresighted reason that they’d be first in any alphabetical list of English clubs (sorry, Aldershot, Arsenal, and Aston Villa). It continued with their meteoric rise to the Premier League and it’ll be forever maintained with one of the most stylish and iconic crests in English football.
The badge we see donned today on the black and cherry red shirts was first used from 1971 until 1981. The idea of it was to represent progress, and features the supposed silhouette of Dicky Dowsett’s head, a player who became a prolific goal scorer for the club during 1957-1962. It’s fair to say the current squad optimises that progress Dowsett stands for.
During the 1980s the crest design shortly featured two intertwined cherries, Bournemouth having earned this nickname due to the colours of their kit, and Dean Court originally being built next to a cherry orchard. But it was in 1983 that the crest returned to the one we know and love today. Long may it remain that way.
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Written by Dave Farthing